Privacy collection notice

Brand Collective Pty Ltd (ACN 098 742 628) and its related entities (which operate Our Brands, including Ellesse, Reebok, Champion, Review, Black Pepper, Hush Puppies, Yarra Trail and others) are collecting your personal information to process and manage your orders, administer your account, improve our products and services, and, where you have agreed, send you marketing communications about Our Brands.

If you do not provide the requested information, we may be unable to process your order or provide our products and services to you. We may disclose your information to service providers (including delivery, payment, IT and marketing providers), some of which are located overseas (including in the United States of America, New Zealand, the United Kingdom, Hong Kong SAR and the Philippines). In the case of the Ellesse brand, we are also required under our licence to disclose your information to the licensor of the Ellesse brand, Pentland Brands Limited, located in the United Kingdom.

For full details, including how we store and use your personal information, how to access or correct it, and how to make a complaint, see our Privacy Policy below. Unresolved complaints may be referred to the Office of the Australian Information Commissioner at www.oaic.gov.au.

Privacy Policy

This website (the "Website") is owned and operated by Brand Collective Pty Ltd (ACN 098 742 628) ("Brand Collective", "we", "us" or "our" in this policy). Ellesse is a division of Brand Collective, operated under licence from Pentland Brands Limited. Brand Collective is the licensee of the Ellesse brand in Australia. Our related brands and brand partners include Black Pepper, Breakaway, Champion, Designworks, Ellesse, Elka Collective, Elwood, Everlast, Fiorelli, Grosby, Happy Socks, Hush Puppies, Iconix, Julius Marlow, Lonsdale, Marco Polo, Mooks, Mossimo, Reebok, Review, Shoes & Sox, Shoe Warehouse, Slazenger, Superdry, Umbro, Volley, Yarra Trail and Zoo York ("Our Brands").

We may transfer, share and disclose personal information about you (including your name, postal and email address, telephone number, date of birth, gender, order and order processing information, order history, shopping preferences and other personal and contact information you provide through the Website) to the licensor of the ELLESSE brand, Pentland Brands Limited, and its affiliates (together, the "Licensor"), in order to deliver, market, promote and support the operation and management of the Ellesse brand and to provide you with the best possible service. We are required to share this information with the Licensor under the terms of our licence to operate the Ellesse business in Australia. The Licensor may use your personal information for those purposes in accordance with its privacy policy and applicable data protection laws.

Brand Collective may, in the future, sell or otherwise transfer some or all of our Ellesse business, operations or assets to a third party, whether due to the termination or transfer of the ELLESSE licence, by merger or acquisition, on insolvency, or in relation to another transaction under which a third party assumes control of all or part of the ELLESSE business. Your personal information may be disclosed to any potential or actual third-party transferees or acquirers, and may be among the assets transferred.

Consent

This Privacy Policy explains how we handle personal information collected through the Website. Where we need your consent, we will ask for it separately.

We may update this policy from time to time by publishing the updated version on the Website. The date at the end of this policy shows when it was last updated. We recommend that you check this page regularly for any changes we may have made.

Our commitment to privacy

Your privacy is very important to us and we will always act to protect your personal information in accordance with our obligations under the Privacy Act 1988 (Cth), including the Australian Privacy Principles in Schedule 1, as amended by the Privacy and Other Legislation Amendment Act 2024 (Cth) ("Applicable Privacy Law"). We take this responsibility seriously and are careful about how and when your personal information is collected, used and shared. This statement outlines our commitment, why we need to collect personal information, who we may share it with, and how you may request access to and correction of the personal information we hold. This statement relates to personal information we collect through the Website.

What we collect

The type of personal information we collect depends on the type of interaction. Personal information we collect may include your:

• name;
• address;
• mobile or home telephone number and other contact details (email etc.);
• date of birth (optional, for birthday offers and personalisation);
• gender (optional, for personalisation);
• merchandise information (purchases, orders etc.), including information about your shopping preferences and selections;
• method of payment;
• device and online identifiers (such as IP address and cookie identifiers), your approximate location (derived from your IP address) and information about how you use the Website and interact with our emails and advertising, collected through cookies, pixels and similar technologies; and
• any other information you may provide to us from time to time.

Sometimes we will also collect other personal information, such as your interests, so that we can improve our service and product offering to you.

You may decide not to provide your personal information to us. However, if you do not provide it, we may not be able to provide you with access to certain information, products or services.

Credit card details are secured by SSL/TLS encryption and transmitted directly by you to our payment processing provider.

Sensitive information

We will not collect sensitive information about you unless we have your consent and the information is reasonably necessary for one of our functions or activities (unless we are otherwise required or authorised by law to collect it).

Sensitive information includes information about your health, racial or ethnic origin, political opinions, membership of a political association, religious beliefs or affiliations, philosophical beliefs, membership of a professional or trade association, membership of a trade union, sexual orientation or practices, criminal record, genetic information, and biometric information or templates (as defined in section 6 of the Privacy Act 1988 (Cth)).

How we collect it

The personal information we collect is generally supplied directly by you through our Website. For example, the details you provide when you place an order, open an account, subscribe to our newsletter, join a mailing list, enter a competition, submit an enquiry or provide feedback to us. Your personal information may also be collected:

• when you communicate with us directly (including via email, telephone and social media channels such as Facebook, Instagram and TikTok);
• when you interact with us during promotions or special events;
• when you post a review or leave a rating on the Website or complete our surveys; or
• at any other time you supply personal information to us.

In certain situations we may collect personal information about you from someone else. For example, we may collect information from third parties including:

public sources and platforms, such as social networking sites, information service providers and third party analytics providers to whom you have provided your personal information; or our related companies, your representatives, and information, IT and delivery service providers, fulfilment managers, mailing houses and marketing agencies. We also receive and store certain types of information through the use of cookies when you interact with us online.

Cookies are alphanumeric identifiers that are placed on your device through your web browser. Most internet browsers are pre-set to accept cookies. Cookies help keep track of items you put in your shopping cart, including when you have abandoned your cart, and this information is used to determine when to send cart reminder messages by email or text message. We, our service providers (including our ecommerce platform, search and merchandising, wishlist, and email and SMS marketing providers) and our advertising partners (such as Meta and TikTok) use cookies, pixels and similar technologies on the Website to operate it, analyse how it is used, personalise content and product recommendations (including based on your approximate location), and deliver and measure advertising.

If you prefer not to receive cookies, you can adjust your browser to disable them or to warn you when cookies are used. We recommend that you leave cookies enabled, as they allow our systems to recognise your browser and provide quicker and easier use of our Website.

Why we collect it

We collect personal information for a number of reasons, including to:

• deliver, administer and improve the products and services we offer you, and carry out administration, marketing, planning, procurement, and product and service development;
• complete other transactions with you or on your behalf, including creating orders, transaction records, tax invoices or receipts;
• protect against fraud or theft;
• provide events, offers and promotions that we consider may be of interest or benefit to you (including via text message, email and any other communication medium used or developed in the future) based on your purchase history, shopping preferences and personal information you have provided us;
• carry out quality control and research (including via customer satisfaction surveys), analysis and tracking;
• provide value-added services and marketing and remarketing across Our Brands and our related companies through our websites, social media channels or other marketing mediums, and, where you have expressly consented, disclose your personal information to our promotional partners so they can send you marketing about their own products and services;
• answer your questions, provide you with information or advice, and respond to any complaints you make;
• provide your personal information to third parties that assist us in providing products and services, including delivery service providers and fulfilment managers; or
• comply with laws or regulations, or with any directions given by regulators or authorities.

Who we share it with and disclose your information to

We may share your information with our related companies and shared-services providers within the LK Group, including PAS International Brands Pty Ltd (ACN 652 292 325), PAS Group International Pty Ltd (ACN 645 134 247), Shoes & Sox Pty Ltd (ACN 003 269 752), Designworks International Pty Ltd (ACN 644 545 193), The PAS Group Pty Ltd (ACN 169 477 463) and its subsidiaries (including Review Australia Pty Ltd (ACN 122 295 836) and Yarra Trail International Pty Ltd (ACN 644 546 449)), for the purpose of communicating with you and managing the operation of our online business, including to promote Our Brands.

As noted above, we are also required, under our licence to operate the Ellesse business in Australia, to transfer or otherwise make available your personal information (which may include your name, postal and email address, telephone number, order and order processing information, shopping preferences, gender, date of birth and order history) to the Licensor of the Ellesse brand (Pentland Brands Limited) and its affiliates, which are located in the United Kingdom. Your personal information may also be transferred to a new licensee or a successor of the Ellesse business as described above.

Examples of third parties who perform part of our service delivery or provide other support services to us, and to whom we may need to disclose your personal details (e.g. name and address), include organisations that assist us with postage, delivery and returns (e.g. Australia Post), delivery companies, mail houses, third party fulfilment contractors, and providers of data processing and analysis, research, mail, promotional, customer contact, technology, banking, payment, debt collection and maintenance services. These third parties only receive limited access to your personal information to complete their tasks.

We may otherwise use or disclose your personal information with your consent (or if we have notified you of the intended use or disclosure and you have not objected), or where required or authorised by law, which may include emergency situations and assisting law enforcement agencies. Third parties to whom we disclose personal information may be located overseas, including in the United Kingdom (including the Licensor of the Ellesse brand), the United States of America, New Zealand, Hong Kong SAR and the Philippines. Unless an exception applies under the Privacy Act 1988 (Cth) (in particular, Australian Privacy Principle 8), before disclosing personal information to overseas recipients, we will take reasonable steps in the circumstances to ensure the overseas recipient does not breach the Australian Privacy Principles in relation to that information.

Where we disclose your personal information to the Licensor (Pentland Brands Limited, located in the United Kingdom) as required by our licence (see above), we will take reasonable steps, including through our contract with the Licensor, to ensure that the Licensor does not breach the Australian Privacy Principles in relation to that information.

Text messaging service

The mobile message service (the "Service") is operated by Brand Collective Pty Ltd ("we" or "us") with the assistance of our LK Group shared services providers, and is provided in accordance with the Spam Act 2003 (Cth). Your use of the Service constitutes your agreement to these terms and conditions ("Mobile Terms"). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time, and your continued use of the Service after the effective date of any changes constitutes your acceptance of them.

By consenting to the SMS/text messaging service, you agree to receive recurring SMS/text messages from us and on our behalf through your wireless provider to the mobile number you provided. Your consent to receive commercial electronic messages is given for the purposes of the Spam Act 2003 (Cth). Service-related messages may include updates, alerts and information (e.g. order updates and account alerts). Promotional messages may include promotions, specials and other marketing offers (e.g. cart reminders).

You do not have to sign up for this program to make any purchase, and your consent is not a condition of any purchase. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details.

You may opt out of the Service at any time by clicking the unsubscribe link in any text message. Once you have unsubscribed, you will be taken to a confirmation page confirming that you have opted out, and no further messages will be sent to your mobile device unless initiated by you. If you have subscribed to our other brands’ mobile message programs and wish to cancel them, except where applicable law requires otherwise, you will need to opt out of those programs separately by following the instructions in their respective messages.

You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program again with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed or misdirected delivery of any information sent through the Service, any errors in that information, or any action you may or may not take in reliance on the information or the Service.

Promotional communications

From time to time, we may use your personal information to provide you with information about our goods and services, or those of our related companies or promotional partners, in a variety of ways including email and text messaging.

If you prefer not to receive promotional information from us, please let us know by clicking the "unsubscribe" or "update your preferences" link (or similar) at the bottom of our communications, by following the opt-out instructions, or, where applicable, by logging into your account to manage the communications you receive from us across Our Brands.

You may also unsubscribe by making a request to our Privacy Officer (see the contact information in this Privacy Policy).

Access and correction

Subject to the exceptions set out in Applicable Privacy Law, you may seek access to, or request that we correct, the personal information we hold about you by making a request in writing using the contact details below. We may require additional information from you, including to verify your identity, before disclosing any information to you.

When requesting access to personal information, please provide as much detail as you can about the information you seek, to help us retrieve it. We will not charge you for making a request to access or correct your personal information. We may charge a reasonable fee to cover our costs of giving access to that information; any such fee will not be excessive and will be communicated to you in advance. We aim to respond to access and correction requests within 30 days. In certain circumstances, we may not be required by law to provide you with access or to correct your personal information. If that is the case, we will give you our reasons in writing, along with information about how you can complain about that decision. Where we decide not to update your personal information, you can ask us to attach a statement of the update sought to the personal information.

Third party sites

This Website may contain links to other websites operated by third parties (such as YouTube). This privacy statement only applies to the personal information we collect through this Website. We are not responsible for the collection, storage or use of personal information on any third party website, and you should review the privacy policy of any website you visit.

When you visit our Website, third parties may place cookies on your browser for targeted advertising purposes. To opt out of targeted advertising, available third-party opt-out tools include the Digital Advertising Alliance and the Network Advertising Initiative. On ads served to you, click the provider's logo (e.g. AdChoices) shown with the ad to learn more about interest-based advertising, who served the ad, and to manage your ad options.

You can also manage personalised ads through the ad settings of the platforms we advertise on:

• Google: My Ad Center
• Meta: Ad preferences in Accounts Center (Facebook and Instagram)
• TikTok: Ads settings in the TikTok app

How we secure your personal information

We take reasonable steps to protect the personal information we hold from misuse, interference and loss, and from unauthorised access, modification or disclosure, as required by Australian Privacy Principle 11. These steps include physical, electronic and procedural safeguards such as access controls, encryption (including, for payment data, TLS encryption in transit), secure data storage, staff training and supplier due diligence. This protection applies to information stored in both electronic and hard copy form. We hold personal information both at our own premises and with the assistance of our service providers.

We will take reasonable steps to destroy or de-identify personal information when we no longer need it for any purpose for which it was collected or may be lawfully used or disclosed, unless we are required by law or a court or tribunal order to retain it.

Data breaches

If we become aware of a data breach involving your personal information, we will respond in accordance with our obligations under the Notifiable Data Breaches scheme in Part IIIC of the Privacy Act 1988 (Cth).

Your privacy rights

Under Applicable Privacy Law, you have rights in relation to your personal information, including the right to request access to and correction of your personal information (see "Access and correction" above), the right to withdraw consent where consent is the basis on which we handle your information, and the right to make a privacy complaint (see "Further information" below).

Automated decision-making

We use computer programs and automated systems, including algorithmic, rules-based, statistical, machine learning and artificial intelligence (AI) tools (together, automated systems), in operating the Website and our online business. In some cases, these automated systems make decisions, or do things that are substantially and directly related to making decisions, that could reasonably be expected to significantly affect your rights or interests, and use your personal information in doing so. This section explains the kinds of personal information used in the operation of those automated systems and the kinds of decisions involved.

Some of these decisions are made solely by the operation of an automated system, without human involvement. In other cases, automated systems assist our personnel by generating scores, rankings, assessments, categorisations, recommendations or other outputs that our personnel take into account, and that are substantially and directly related to the decisions our personnel make. We describe the kinds of decisions in each category below.

Kinds of personal information used

The kinds of personal information that may be used in the operation of our automated systems include:

• identity and contact information, such as your name, date of birth, address, telephone number and email address;
• financial and transactional information, such as payment details, purchase and order history, refunds and returns, and billing records;
• information about your interactions with us, such as your enquiries, complaints, feedback, online account activity and communications with our customer service channels (including any chatbots or other automated assistants); and
• technical and usage information, such as device identifiers, IP address, approximate location (derived from your IP address), website usage data, and information collected through cookies, pixels and similar technologies.

Kinds of decisions

We may use your personal information in the operation of automated systems to make decisions without human involvement, including to:

• assess your eligibility for promotions, discounts and offers (for example, our new customer sign-up discount), and determine the payment options made available to you;
• determine the offers, discounts or benefits made available to you, which may differ between individuals; and
• personalise and direct marketing, advertising and other communications to you, including based on your address, approximate location, purchase history, preferences and interactions with us.

We may also use your personal information in the operation of automated systems that assist our personnel in making decisions, including to:

• process, assess, approve or decline orders, refunds, exchanges and complaints (including through any chatbots or other automated customer service tools);
• detect, investigate and prevent fraud, misuse, security incidents and other unlawful activity, including by flagging orders and transactions for review by our personnel, who may decline, hold or restrict orders, transactions or access to your online account;
• verify your identity and manage access to your online account; and
• comply with our legal and regulatory obligations, including screening, reporting and record-keeping obligations.

If you have questions about our use of automated systems, or would like further information about how your personal information is used in connection with a particular decision, please contact our Privacy Officer using the details in "Further information" below.

Use of this Website outside Australia

This is an Australian based website, and this privacy statement governs the personal information collected through the Website regardless of where you are located when you visit and interact with it. This means your personal information may be stored outside the country in which you are located, and any government authorities with jurisdiction over the Website may be entitled to access any personal information provided.

Children

We will not knowingly collect information from any unsupervised person under the age of 18. If you are under 18, you must not submit any personal information to us unless you have the consent of, and are being supervised by, a parent or legal guardian.

Further information

If you have any questions, would like to make a privacy complaint, or have feedback about privacy, please contact our Privacy Officer at:

privacy@brandcollective.com.au
(+61 3) 8823 8200
Level 3, 88 Green Street, Cremorne VIC 3121

We will acknowledge your complaint as soon as practicable and use reasonable endeavours to investigate and respond to it within 30 days. If we need more time, we will let you know and explain why.

For information about privacy generally, or if your concerns are not resolved to your satisfaction, you may contact the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.

This Privacy Policy was last updated in November 2026.