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Monday, 2nd May

NATURAL DYE COLLECTION: SUSTAINABLE AND ECO-FRIENDLY

What is natural dying on garment?

Natural dying is the process of repurposing non-edible part of fruits and vegetables such as naturally discarded leaves, flowers, and stem of plants to colour natural fibres such as cotton, linen, flax and hemp to create sustainable fashion pieces.

The raw materials used are totally chemical-free, meaning they are gentle on fabrics and help to keep them looking new for longer. Furthermore, natural dyes are environmentally friendly, as they are bio-degradable and the dying process doesn’t use any salts, alkalis or inorganic chemicals, so do not release harmful chemicals into the air or water.

Natural dyes can also be used to create unique and beautiful finishes on fabric, adding to the overall aesthetic appeal of naturally dyed clothing. They create shades such as stone, khaki, olive, beige, grey, light greens and blues. The Ellesse natural dye collection encompasses earthly tones as natural materials work best when creating these subtle everyday colours.

 

Benefits of naturally dyed products

Not only do naturally dyed products provide a unique style, but they also provide much wider benefits such as;

  • Cleaner, greener and more sustainable environment for everyone in the supply chain as no waste is discarded but is used within the system. As well there is minimal use of water as this can be recycled and reused.
  • The process provides employment opportunities for rural unskilled workforces, thereby improving the quality of lifestyle of these populations.
  • Garments processed with natural colourants are at par with synthetic colourants in terms of appearance and quality.

How to care for your natural dyed products

To maintain the longevity of your naturally dyed garments in a sustainable way, we suggest following these instructions;

  • To achieve the best results, wash your clothes by hand. If machine washing, use a gentle cycle at room temperature
  • Wash colour separately, particularly for the first wash.
  • Wash clothes inside out
  • Use a pH-neutral detergent, natural soap, or washing soap made especially for delicates or wool. This will ensure the longevity of the colour of your garment.
  • Do not bleach. 
  • If possible, avoid using a clothes dryer. If unavoidable, dry at low temperatures. 
  • Natural colours are sensitive to light, so always air dry in the shade.
  • Clothes can be pressed with a warm iron or through a cloth. 
  • Avoid squeezing lemon or citrus fruits while wearing your natural dyed garments. Citric juice will act as a natural bleach.